I’m speaking to the fastest-growing consumer archetype, The Restorers, and reclaiming balance and authenticity in an overstimulated world.
I work with the patience of a travel writer, the insight of a trained yoga teacher, and bring accuracy with warmth to my audience. This makes for copy that’s quiet, compliant, editorial, conversational and able to secure stakeholder approval.
“As a freelance writer and editor, I have had the pleasure of working with Kelly on an on-going, project-by-project basis. As a project manager, Kelly is highly organised and efficient, but at the same time incredibly personable, bringing out the best in a diverse team and creating an atmosphere of camaraderie and enthusiasm.
Her senior editor skills are also superb and she is adept at balancing client demands with complicated deliverable schedules. I have leant much from Kelly, and hope our working relationship continues in the future.”
How to use my copy:
- Sensorial Reset Moments
- Quiet Marketing – branded ambient audio & simple prompts that encourage a mental pause
- Threshold Storytelling*, in development – ask for information
- Creative Concepting
- Anticipatory emotional intelligence – essential for emails, socials, web pages
- Product launches
- Building and expanding worlds
- Reimagining your product
Who and what you get:
- A Senior Editorial Creative – solid, not staid
- Multi-sector writing experience
- Respect for your brand and editorial guidelines
- Product Marketing, Compliance Copywriting
- Email Marketing Copy & Quality Control
- Editorial Strategy
My professional style:
- Treading lightly as I go
- Joining teams, building on success
- As much (or as little) collaboration with your team as required
Using various tools, including:
- Figma for concepting & collaborating with your team
- CMS, whichever you use in-house
- InDesign from drafts to print sign-offs
From creative concepts for fashion marketing to local news stories, fact-checking to SEO content. What has kept me fresh and fast for a very long time? Clients from all the sectors, trusting me with their enjoyable, challenging commissions.
“I loved working with Kelly when she freelanced for us at Lands’ End. I found her hard working, focused, very creative with words, and a well-liked and respected team player. Her copywriting skills are excellent, and her adaptability to the task in hand made it easy to hand over projects and know that the results would be first rate.
I am very happy to recommend Kelly. If you’re looking for common sense, good sense of humour and strong work ethics coupled with brilliant copywriting skills, I don’t think you’ll be disappointed!”
*What is Threshold Storytelling?
Threshold Storytelling is the craft of combining words, technology and place to help people move from one emotional state into another.
It is not a podcast, a jingle or an announcement.
Beyond information lies experience.
Threshold Storytelling uses spoken words to shape moments of transition, creating meaningful pauses that become the signature emotional welcome of a hotel, festival, food market or destination.
You control the narrative, and you can build on the narrative with promotional add-ons and sales assets.
These carefully crafted audio moments convey the spirit of your organisation while offering guests a calm and thoughtful welcome beyond the entrance to your space.
Whether branded or quietly universal, each audio pause becomes an expression of your mission, meeting people at the moments of transition that happen throughout our physical environment.
The businesses that win in the near future won’t be the loudest. They’ll be the ones that give consumers a chance to pause and reset.
“It’s also worth stressing that Kelly is one of those project managers who is both liked and respected by freelancers – not as common a quality as it probably should be.”