# This is me

A senior creative copywriter with multi-sector experience, flexibility and creativity, ready to help your copy and content dance.

**I’m speaking to the fastest-growing consumer archetype, The Restorers, and reclaiming balance and authenticity in an overstimulated world.**

I work with the patience of a travel writer, the insight of a trained yoga teacher, and bring accuracy with warmth to my audience. This makes for copy that’s quiet, compliant, editorial, conversational and able to secure stakeholder approval.

### How to use my copy:

- Sensorial Reset Moments
- Quiet Marketing – branded ambient audio & simple prompts that encourage a mental pause
- Threshold Storytelling*, in development – ask for information
- Creative Concepting
- Anticipatory emotional intelligence – essential for emails, socials, web pages
- Product launches
- Building and expanding worlds
- Reimagining your product

### Who and what you get:

- A Senior Editorial Creative – solid, not staid
- Multi-sector writing experience
- Respect for your brand and editorial guidelines
- Product Marketing, Compliance Copywriting
- Email Marketing Copy & Quality Control
- Editorial Strategy

### My professional style:

- Expertise that uses AI as an engine
- Treading lightly as I go
- Joining teams, building on success
- As much (or as little) collaboration with your team as required

From creative concepts for fashion marketing to local news stories, fact-checking to SEO content. What has kept me fresh and fast for a very long time? Clients from all the sectors, trusting me with their enjoyable, challenging commissions.

### *What is Threshold Storytelling?

Threshold Storytelling is the craft of combining words, technology and place to help people move from one emotional state into another.

It is not a podcast, a jingle or an announcement.

Beyond information lies experience.

Threshold Storytelling uses spoken words to shape moments of transition, creating meaningful pauses that become the signature emotional welcome of a hotel, festival, food market or destination.

You control the narrative, and you can build on the narrative with promotional add-ons and sales assets.

These carefully crafted audio moments convey the spirit of your organisation while offering guests a calm and thoughtful welcome beyond the entrance to your space.

Whether branded or quietly universal, each audio pause becomes an expression of your mission, meeting people at the moments of transition that happen throughout our physical environment.

The businesses that win in the near future won’t be the loudest. They’ll be the ones that give consumers a chance to pause and reset.